top of page
Project
Nigh
Value Proposition
A book subscription service for two individuals who live apart to help them stay connected.
Timeline
Spring 2021 - 3 weeks
Discipline
Research + Strategy
Concept Development
Service Design
Graphic Design
How might we help
people live separately and
maintain intimate relationships
We Publish Books.
We bring high quality paperback
books to a niche market.
Nigh is an American publishing house. What you read matters to us, and we publish the books we carefully selected.
We offer a book subscription service for two individuals
who live apart to help them stay connected.
“
I feel so distant from you,
we don’t talk as much as we used to.”
brand value
Knit loved ones together.
Reading the same book can bond you together, no matter where you and your partner are. Share ideas and topics to maintain intimate relationships between individuals.
how it works
Two people, four books, delivered monthly.
Subscribe with Your Partner
Create a shared account for you and your partner who live separately and subscribe to our monthly reading service.
Conversation Builds Intimacy.
price point
Customizable products and service
Monthly Book Subscription Service
explore new themes
My Book. Your Book.
Each Month, Nigh will offer you seven motifs that explore new ideas. Each book of the theme has its individual cover and color. You each will be expected to choose the theme you are interested in.
Following the themes, we edit and publish seven short story collections each month.
.png)
what is included
Stay Connected. Get Inspired.
.png)
what is included
Stay Connected. Get Inspired.
One Book of Your Interest
One Book of Partner’s Interest
E-Book Version
book design
A Book Designed For You
Every reader is unique to us. The design of this collection is only used for this subscription, the graphic style is utilized to create a recognizable and distinctive image of the brand.
Your Reading privacy also matters to us. We designed a title with a small font size that protects your privacy, our mission is to let everyone feel at ease to read in public.
02 Unique
01 Private
what’s in the book
GREAT MINDS. BIG IDEAS.
We publish a series of books specially designed for our subscribers. We collect stories written by the world’s greatest writers on the experiences that make us human and integrate these stories under one theme. All the stories create conversations and spark imaginations, they are carefully selected and designed.
Choose the language you prefer in E-BOOK.
target audience
Bond with the one you love.
Long Distance Relationship
Family living Apart
Close Friend living Seprately
brand positioning
Connected and personalized.
Design Process
branding
Key Attributes
guiding
satisfying
connected
effortless
bottom of page