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I use my Leica-M to tell stories.
It’s enough to fill myself with joy to see someone else being happy.
I use my lens to capture these important moments and personal insights.
It showed my favorite streets, my loved people, my secret spots, and rituals.
I am a photographer.
I also craft projects about what matters most to others.
||| Research
“ I want to translate Leica's heritage to a new market and introduce photography to more people.”
This project starts with my own story. As a user of Leica cameras, I respect their persistence and passion for photography. As I see more and more smartphones replacing cameras, for me it's not a sad thing, instead, it‘s an opportunity to inspire more people with our passion, introduce photography to the world.
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